When do you know if your vision statement works? Well, simply put, it must do three things. It must:
Let me explain…
Inspire: Your vision must inspire passion in you and your staff. It must also be big enough that you really honestly don’t know how you will achieve it. If your staff don’t respond to your new vision something like: “what… really…is that possible, can we do that?” then upon further explanation of it go: “WOW…ok…well, we could do this or that, what about…”then you know that your vision really won’t work. It must inspire!
Impact: If your vision does not immediately impact your business processes then it will not affect anything. If it does not affect the today then it is powerless to determine your tomorrow.
Ignite: If your vision inspires your staff, if all your business processes and staff structures are aligned to your vision then the result will be momentum. Such a vision ignites action.
What do you think, are vision statements important?